BUKAN LAMING LINK : TV 2, Changes in the Television Ecosystem

The current television ecosystem is broken. Worldwide TV networks actively interfere with content delivery and advertising technology innovation to maintain their oligopolistic position and benefits. Many consumers are embarrassed by the condition of broadcasting TV. At the same time, technology giants such as Google, Facebook, Amazon and Netflix want to build a walled garden around the TV ecosystem to gain more power through data and consumer access. TV-TWO provides solutions to the community in the form of Open Platforms for those interested in cutting code.

TV 2

Two CTV ( "CTV 2" also called) is Bell Canada 's Bell Media subsidiary was owned by Canadian English broadcast system is . The system in Ontario four OTA (Over-the-Air) the owned TV stations ( on British Columbia) and three in British Columbia 3 regional exclusive cable channels ( Canada, Atlantic and cable-only educational channel 2) to The channels that are configured in ~ Alberta.

TV-TWO is an application for Connected TV that can easily switch to the world with a personalized video stream to general TV broadcasting consumers. The main part of the solution is that existing broadcast signals are monitored through the app.

Value proposition

TV-TWO will bring the digital age to millions of living rooms around the world. We offer the following communities:

An application for Connected TV that combines broadcast TV with personal screen and ad-supported video streams to provide premium content on Big Screen. You can access the video stream at any time by pressing Enter on the remote while watching linear TV through TV-TWO. This application establishes a new standard for TV commercials.
TV token (TTV): A token that manages the value exchanged between consumers, content providers, and advertisers. Advertisers provide tokens to users to view sponsored videos and share anonymous user data.

consumer

. With a platform that blends linear TV and customized video streams curated with supervised learning algorithms, you can increase the diversity and relevance of organic content without paying monthly subscription fees.
. Experience the opportunity to skip videos and ads and choose ad frequency.
. View rewarded sponsorship messages and share anonymous data with advertisers via TTV.

TTV ecosystem

Content provider

You can reach your TV set without having to contract through a TV network, so you can give quality video creators the equivalent percentage of voice, as determined by clock metrics instead of clicks.
You can see your videos' views completely transparently without having to trust one centralized platform.
You can easily refinance your content by benefiting from high media spend towards TV.

Advertiser

Receive targeting and attribution, as well as automatic media scheduling for TVs known from digital advertising.
Report per-user ad engagement and natural video contexts without damaging fraudulent or opaque KPI reporting.
You can process users based on your own data without having to transfer the data to TV-TWO or third parties.

Interaction between market participants

The TV network is abusing the gatekeeper status.

Advertiser: TV networks are directly accessible to consumers, so they can set prices and generate high revenue.
Content providers: Direct consumer access allows TV networks to discriminate against individual content providers. Networks make most content their own, making independent producers even more aggravated.
User: The TV network selects content during a broadcast. The user sees the delivered content but has no choice. Organized or sponsored clips are not personalized.

Current TV ecosystem

Center of living room

We are convinced that TV 2 will remain the core of the living room for the next few years. This is a place where people come together to find entertainment. Despite the centralized market, undemocratic distribution of power, opaque reporting, and inefficient targeting methods, TV can still maintain its position. If broad inefficiencies are resolved with appropriate new technologies, TV will remain the central entertainment hub of the living room and will remain the most important marketing channel.

product

The Future of Television

Press the Enter key on the remote control to insert the layer over the TV content. For users, it's like changing your channel. The video stream itself mixes organic content with relevant ads.

User's dislike of video on smartphone

To facilitate a new ecosystem, market participants manage interactions in an unreliable manner through the Ethereum block chain. With block-chaining technology, TV-TWO can avoid the complexity and privacy issues of programmatic advertising. Instead, a distributed platform with full transparency and security is provided.

User interface

The user provides the following navigation options within the first layer of the application.

Guide displays the program guide and returns to the application when the guide is closed.
If you see a list of channels in the channel list, you can return to the application by closing the channel list
Up and down channels can be tuned up or down while displaying the TV window with channel information.
Up and down channels can be tuned up or down while displaying the TV window with channel information.
Minimize the message on TV-2 directly from the D pad.
Return / Exit closes the application.
You can use Enter to toggle between the broadcast TV layer and the video stream layer.

Pressing moves to the second layer inserted before the broadcast signal. This layer shows the video stream that is automatically tuned to the user. The controls on the video layer are:

Enter allows you to switch between the broadcast TV layer and the video stream layer. You can select an element from the video's navigation bar.
Channels Up / Down can switch to the next video in the stream, each to the previous video.
The D-pad's top and bottom are activated and closed. Navigation bar with information about current video controls, video length and playback location
You can move the current video's navigation bar to play, pause, stop, fast forward, rewind, or skip to the left / right of the D- pad. TV-TWO messages can be minimized, shortened and the survey completed.
Controls fast forward / rewind of video without Play / Pause / Stop / Navigation bar

Usage Scenario

TV-TWO provides a gateway to your existing TV so you can use it instead of a live TV application. Users can watch standard broadcast signals via TV-TWO and experience additional channels to match their interests beyond their existing products. No login or tedious activation is required.

Prerequisites and app downloads

The TV-TWO application is designed for smart TVs connected to the Internet. From 2012, all Samsung, LG, Toshiba, TP Vision and Panasonic TV will be supported. The product demo shows the version of the application running on Samsung TV with the Tizen operating system, including block-chain interactions in Ropsten Testnet. More models and manufacturers follow.) The TV-TWO app is free to download.

Product Demo

A visual product demonstration can be found at https://tv-two.com/ .

Partnership

Content partners

Participants in decentralized ecosystems can be small producers such as traditional characters like major film and music producers, online dedicated players such as sports and independent news platforms, travel blogs and food reviews.

science Technology

Front end

TV-TWO is based on the open source project TOAST for TV web application development. This allows you to track the exchange value between users, content providers, and advertisers in the Ethereum block chain. You do not need to report TV-TWO as a central entity. When watching TV through the TV-TWO app, users can initiate a custom video stream with a single click of the Enter button.

Backend

Supervised learning algorithm

By deploying supervised learning algorithms, small creators with high-quality content can make their voice heard on the Google platform. For each video, the TTV balance between users, content providers, and advertisers is updated. For organic video provided by content partners, users automatically send their own TTV share to the creator, which is proportional to the time of the video's watch time.

In order to determine the next video shown to the user, the neural network is trained to watch all the users for all the videos watched. We are using the Apache MXNet library. Additional input parameters for the algorithm:

Title of the video
The main categories of video (such as sports or travel)
Subcategories of video (such as basketball or unattended video)
Up to 10 video tag descriptions
Keywords extracted from a thumbnail of a video using in-depth learning image recognition algorithms

Block Chain

A block chain is a non-corrupt digital book of economic transactions that can be programmed to record virtually all values, as well as financial transactions. Block chains combine peer-to-peer networks, asymmetric encryption, distributed computing, and smart contract concepts into new technology platforms. The invariance and transparency of block-chain transactions play an important role in TV-2's distributed TV ecosystem. The following interaction of our model is based on TTV.

Advertisers provide TTV to users to watch their sponsored videos.
Content providers receive TTV from users who provide premium video content.
Consumers can accumulate TTV, store it in their wallet, and provide an exchange.

Picture of state channel between advertiser and TV-2

The Ethereum community has several concepts to increase scalability:

Sharding extends the transaction by splitting the state across multiple chains.
Plasma uses a hierarchical tree to extend transactions.
Raiden uses state channel technology to extend transactions.

In addition to explaining the value exchanged between users, content providers, and advertisers, block chains can help with the following use cases:

Advertisers can target using first-party data without blind matching to TV-TWO or third parties.
Consumers can share personal information with advertisers and content providers anonymously without violating their privacy.

Token for television

Token network effect

Transactions between advertisers and users and between users and content providers are always associated with TV tokens. Other cryptocurrencies and fiat can not be used to exchange value between market participants. Advertisers must acquire TTV from a crowd or exchange to sponsor a message.

Bootstrap Challenge

Token economy

Table 1 details all the functions of the TV token, as well as the four roles and objectives.

The first role of TTV is to exchange values within the ecosystem.
TTV's second role is to enrich the user experience in applications and ecosystems.
The third role of TTV within a decentralized television ecosystem is to enable market participants to manage payments across borders without friction. As with any currency, you can use exchange equations to understand the flow of money in the economy.

MV = PQ

where:

M is the size of TTV asset base.

V is the speed of the TTV.

P is the price of a reservation ad on TV-TWO. cue

The quantity of ad inventory for TV-TWO.

The final role of the token for TV is to process your earnings.

Token Transaction

Advertisers can send tokens (TTVs) to users so they can reward them for viewing sponsored messages. The amount of TTV an advertiser needs in a view depends on the relevance of the video to the user measured with the help of the predicted watch time calculated by the supervised learning algorithm. Relevance is the 17 fraction that is linked to the next function to calculate the price in TTV.

where:

M is the size of the TTV asset base,

N is the number of users on the platform,

e is the number of Euler,

α and β are scaling factors,

r is the relevance score between 0 and 1.

Plot of Equation 2

When a user views an organic video produced by a content provider, the user automatically commits TTV based on the following sigmod function.

where:

M is the size of the TTV asset base,

N is the number of users on the platform,

is a scaling factor,

t is the number of minutes watched.

Plots in Equation 3

Crowdsale

Interactive Coin Offering

The majority of ERC20 tokens that were managed in the past could not systematically ensure the following four basic characteristics:

Equal participation opportunity
Resilience to censorship
Definitive Valuation
Reasonable Token Flowability

In limited sales, a fixed price and a minimum and maximum token for one token are set. The period prior to the withdrawal lock provides the buyer with the opportunity to adjust the purchase price, but after the locked period the participant can push the sales evaluation to equilibrium. TV-TWO decided to apply a new model called Interactive Coin Offering to the crowd to ensure that all participants contributed to the equilibrium equilibrium determined by the community.

Token distribution

Television tokens (TTV) are distributed as follows:

Available for purchase: You can purchase 500,000,000 tokens for TV. Relatively 75% of all tokens will be sold to the public among the crowd
Tim: 15% of the available tokens will be kept on TV-2. Tokens are awarded over three years.
Sponsor and Advisor: 6% of the available tokens will be passed on to TV-2's supporters and advisors.
Campaigns: 4% of the available tokens are granted to advocates participating in the Bounty and Marketing Campaign.
Market makers: All ETHs that exceed 90% of the hard caps are fixed for two years with a smart contract. Smart contracts automatically stabilize the price of TTV by purchasing tokens automatically when the market price drops below the issue price.
The unknown token is burned.
No more tokens will be generated in the future.

Allocation of funds

Funds collected from crowdsale are used as follows:

Engineering and development: 60% of the fund will be used to maintain and grow the engineering team to accelerate the development of TV-TWO applications and interaction with the distributed TTV ecosystem
Marketing: 14% of the fund will be used to grow TV-TWO's user base with both PR and TTV incentives
Partner Participation: 6% of the funds are used to acquire content and advertising partners to co-grow the TTV ecosystem.
Law and Administration: 10% of the funds are used to cover legal and administrative costs associated with TV-TWO operations.
Emergency: 10% of the funds will be provided separately for unexpected development.

Summary information about Crowdsale

V ecosystem structure

We chose two methods for analyzing industry structure. First, we take advantage of the "Microeconomics" checklist by Jeffrey M. Perloff of the University of California at Berkeley to ensure that many advertisers have TV networks that provide commercial inventory for purchase.

We analyzed the price and marginal cost of the NBC Universal television division to test market power.

The marginal cost is the total TV cost of NBCUniversal in Comcast's annual report divided by the total amount of commercial spots broadcasted over the network during the one-year period.

Overmarket structure checklist

Second, the concentration index is used to indicate competition in the market. For the concept, see the CR6 index and the spacing estimate of the Herfindahl-Hirschman Index adopted by Naldi and Flamini. The most common methods for calculating the concentration ratio are the Herfindahl-Hirschman Index (HHI) and the Six-Firm Concentration Ratio (CR6). Because of the 3,768 companies that have contributed to the US TV landscape, it is impractical to calculate HHI for every individual player's market share. Instead, CR6 was selected as a measure of industry contraction by looking at the market share of the six largest companies.

Both analyzes emphasize the oligopolistic character of the broadcasting industry. This is undesirable for users, advertisers, and content providers. This index is calculated by summing market share.

Global ad revenue

European and global market size

German TV channel ad revenue in 2015

Legal situation

TTV is an Ethereumbased token, which represents a voucher that can be used within a specified period of time for a particular service within the TTV ecosystem. The purchase or possession of TTV should not be mistaken for security investment or related rights. Similarly, TTV should not classify, interpret or treat currency, part of an investment plan, part of a business trust, derivative of a business trust, derivative of a bond, derivative of a bond, or any kind of bond. TTV has no stocks, dividends or payouts, voting rights or decision-making rights. TTV does not include ownership or title to TV-TWO which is a current or future platform, intellectual property or profit.

Risk factor

Dangers associated with personal decisions:

Without the professional advice of lawyers, tax and economic experts or other experts, important aspects of this token sale may not be properly assessed.
The restrictions will change from government to government.

Dangers associated with Cryptocurrencies:

If the TTV ecosystem fails independently of cause, the third party will not exchange TTV for goods or services. Therefore, the value of TTV depends entirely on the success of TV-TWO.
TV-TWO uses Ethereum block chain technology. Therefore, the future development of this block chain has a great impact on the success of TVTWO.
Ether has experienced strong market fluctuations in the past. TV-TWO Finance uses ether as currency, so a price drop can have a negative impact on sales.
TTV is listed in one or more decryption exchanges. TV-TWO can not guarantee the continued operation of the platform or guarantee a deposit.
A single Contributor can own a significant portion of TTV. If the tokens are sold in large quantities, this could have a negative impact on the market value of TTV.
It is your responsibility to make the mistake of the token holder (including, but not limited to, loss of private key or unintended transmission).

Risks associated with regulations

There are no agencies deployed for supervision, stabilization, or control. The absence of constitutional existence can have a negative impact on TTV in times of crisis.
Future regulations can not be predicted. Changes can lead to depreciation of TTV or interruption of TV-TWO.